Source & Purpose.
connect to your source
- →Why do I lead?
- →What gives me life?
- →What future am I creating?
Purpose is renewable energy.

field leadership & executive coaching
Guiding visionary leaders to ignite, sustain and amplify their energy.
The Methodology
From Self to Field.
Three movements. One arc. From a single spark, to living systems, to the field you leave behind.
Source & Purpose.
Purpose is renewable energy.
Systems & Practice.
Leadership is embodied.
Signal & Potential.
Energy is contagious.
At first, leadership develops through three distinct movements. Over time, they become one integrated way of leading. Ignite creates the foundation. Sustain stabilizes it. Amplify extends it into the field. The result is lasting impact.
Nested leadership frequencies — progressively wider fields of influence.
The Philosophy
Every leader creates a field. It is the atmosphere people step into when you enter the room — the invisible weather of your team, your organisation, your movement.
Fields can drain people, or bring them alive.
Field Leadership is the practice of shaping that field consciously. When you learn to work with your own energy, you gain the ability to create coherence, trust and momentum in the people around you.
The methodology that makes this practical is Lead with Energy.
About Me
The leaders who shape what comes next won't be the ones who work the hardest or optimise every minute. They'll be the ones who know how to ignite energy within themselves, sustain it under pressure and amplify it through others.
After two decades working with founders, executives and global organisations, I've learned that beneath almost every leadership challenge sits an energy challenge. That's why I created Lead with Energy — a holistic leadership methodology bridging purpose, psychology and biology, so leaders can thrive from the inside out and shape fields where others thrive too.
Leaders never steward their energy alone. They carry the energy of their teams, their organisations and the systems they touch. That is the work I dedicate myself to every day.

Trusted by leaders at
Working Together
Ignite · 1:1
A deep partnership for founders and senior leaders navigating growth, complexity and transformation — where strategic clarity meets sustained personal energy.
Sustain · Teams
Evidence-based experiences that help leadership teams build resilience, trust and collective energy — designed for lasting coherence, not one-off inspiration.
Amplify · Stage
Inspiring talks combining science, storytelling and practical insight on Lead with Energy and Field Leadership — for stages, boardrooms and off-sites.
01 · Ignite
For founders and leaders carrying a vision bigger than their current way of leading.
One 90-day container that walks the full Lead with Energy arc — Ignite, Sustain, Amplify. From Self to Field.
enter Ignite →WHAT LEADERS SAY
Trusted partner for multiple years
Irina has been my trusted partner for multiple years in driving momentum with my international team of leaders. Her ability to carve out strategies and facilitate actions to grow collaborative transformation is outstanding. Her impact has significantly improved my team's performance.
Roxane
Senior Executive, Vodafone
Irina stands out
I have had the pleasure of working with Irina for several years on various topics, including personal coaching, moderation, and team development. Her sessions are meticulously prepared, tailored to individual needs, and thoughtfully designed. I am consistently impressed by her ability to foster a positive and open atmosphere, encouraging everyone to actively participate. In our recent collaboration, Irina's expertise was instrumental in helping our newly formed team create an inspiring vision statement within a single day. Her guidance ensured that everyone was not only engaged but also genuinely committed to the vision. Working in a large multinational firm, I have experienced a high number of coaches. I can confidently say that Irina stands out. Finding someone with her unique blend of skills and dedication combined with such a positive spirit is rare. I highly recommend her to anyone seeking exceptional coaching and team development.
Meik
Head of IT Strategy, DHL Supply Chain Management
Entirely new perspectives
Irina has the unique ability to get to the essence of things very quickly. She combines personal depth with wonderful ease and an incredibly gifted perception. Coaching with Irina gave me entirely new perspectives and a remarkably enriching new level of self-reflection.
Katharina
Member of German Parliament, Bündnis 90/Die Grünen
High energy & presence
At our Gross Global Happiness Summit 2025, Irina gave a powerful session on how to raise personal, relational, and collective coherence. Her energy and presence were felt throughout the 3-day event and I would highly recommend her work for anyone leading transformation.
Highly recommend her
I have worked with Irina on a female development program that we have launched at my organisation and that has empowered dozens of female colleagues. I am still very impressed by her expertise, her energy and her facilitation skills and can only highly recommend her. I am looking forward to continuing the program with her to empower and increase our impact even more!
Felizitas
Global Head of DEI, Sustainability & Wellbeing at SumUp
Significantly contributed to my development
Irina has significantly contributed to my personal and, consequently, professional development with her expertise and targeted, systemic insights. Her unique ability to create a supportive atmosphere enabled me to view challenges from new perspectives and to discover deeper connections between my professional aspects and personal values, aligning and considering them in a holistic manner. Irina has greatly enriched and shaped my journey; I wholeheartedly recommend her as a coach.
David
CEO
Completely charged up
We're still completely charged up and full of energy after our offsite. Irina fit perfectly with us, demonstrated incredible competence, and handled the 34 people effortlessly.
Sabine
Senior Innovation Manager
Gets to the heart of the matter fast
Irina has excellent unique talent to get to the heart of the matter fast. Her warm and open personality combined with her sharp mind, helps to gain clarity about what is relevant. Her strong consultancy background paired with a brilliant expertise around vision, impact and well-being makes her a valuable partner for growth. Highly recommended!
Lilith
Senior Manager, Accenture Song
Wonderful SOMA Breath coaching
I had a wonderful SOMA Breath session with Irina that deeply touched me and created a lasting shift. Through her empathetic and clear guidance, blocked energy began to flow again and internal barriers were released. I felt safe, supported, and powerfully connected. Irina opens a space for lightness, trust, and inner clarity. I feel strengthened and optimistic moving forward.
Julia
Systemic Coach
Many successful steps forward
Irina has already supported us several times with our leadership topics — whether in creating roadmaps, team building, or developing focus areas. We always feel well advised. Each day is planned in detail and tailored to our needs. Together with her, we've already taken many successful steps forward — as leaders, as a team, and as a company.
Sina
Head of People & Culture, Dyn Media
Begin
Your field is already forming around you. The question is whether you shape it — or let it shape you.